JAFF Market 2025
The Jogja-NETPAC Asian Film Festival (JAFF) has officially announced the return of the JAFF Market, which Amar Bank now supports.
JAFF Market 2025, powered by Amar Bank, will start from November 29 to December 1, 2025, at the Jogja Expo Center (JEC) in Yogyakarta.
It is also set to be a part of the celebration of JAFF’s 20th anniversary as one of the Asia Pacific’s leading film festivals.
Following its successful inaugural edition in 2024—
which drew 6,700 participants from 19 countries, featured 151 exhibition booths, and facilitated 63 business deals totalling around IDR 36 billion —
JAFF Market returns as a pivotal platform that brings creators, producers, investors, and key stakeholders together in an open, curated space for purposeful collaboration.
“JAFF Market was born from JAFF’s long-standing commitment to champion Asian independent cinema,” Ifa Isfansyah, Festival Director of JAFF, stated. “We now expand that vision by building an industry-facing space designed to meet today’s demands—one that helps Indonesian stories thrive and compete globally.”
Vice Minister of Culture of the Republic of Indonesia, Giring Ganesha,
enthusiastically expressed his support for the second edition of JAFF Market, recognizing it as a strategic step in the government’s efforts to strengthen the national film ecosystem.
“The government sees JAFF Market as a key partner in driving sustainable growth within the film industry. This platform brings together industry players, as well as laying the foundation for much-needed cross-sector collaboration—essential for positioning Indonesian cinema as both a cultural force and an economic driver in the region,” said Giring.
Now in its second year
For sure JAFF Market will continue the six core programs designed to activate every link of the creative value chain:
- JAFF Future Project – Project incubation and creative mentorship
- Content Market – IP showcase and business matchmaking
- Talent Day – Mentorship and networking for emerging talents
- Film & Market Conference – Industry dialogues and policy forums
- Market Screening – Private screenings for buyers and distributors
- Film Lab – Project development and advanced workshops
“Our goal is to position JAFF Market as a catalyst for growth across the national film ecosystem -- from generating ideas and developing talents to distribution strategies and long-term partnerships,” said Linda Gozali, Market Director of JAFF Market. “We’re here to bridge Indonesian content with real-world opportunities -- both locally and internationally.”
As of May 2025, cinema admissions in Indonesia have reached 35 million, a number that already amounts to around 44% of the 80+ million recorded in 2024.
However, with only slightly more than 2,200 screens nationwide, the country’s film industry continues to face critical structural challenges, particularly in distribution and IP monetization.
Amid rising production numbers and growing public interest in local contents, JAFF Market plays a crucial role: activating domestic B2B discussions, expanding international industry networks, and facilitating cross-sector collaboration with institutions, cultural agencies, and global partners—advancing Indonesia’s position in Asia’s creative economy.
The momentum for JAFF Market 2025 has had a strong start: more than 50% of booths have been secured, sponsor interest is on the rise, and several international partnerships are in progress.
Notably, alumni from JAFF Market 2024 have made significant strides on the global stage.
- “Pangku”, a feature by Reza Rahadian, was selected for HAF Goes to Cannes at Marché du Film 2025, while
- three IP titles — Bandits of Batavia, Jitu, and Locust — successfully participated in the IP Pitching Forum in Cannes.
The event’s consistent effort to bridge creative industries with enabling sectors has also drawn support from Amar Bank, which joins this year as JAFF Market’s principal sponsor.
Vishal Tulsian, President Director of Amar Bank, stated that Amar Bank’s participation in JAFF Market 2025 is a strategic initiative to engage high-potential sectors, such as Indonesia’s rapidly growing creative industry.
"This partnership provides us with a valuable opportunity to better understand the needs of industry players, pave the way for stronger collaboration, and eventually deliver relevant financial solutions. We also hope this support will create a strong synergy between digital financial services and the creative sector, which is becoming increasingly vital to Indonesia's economy."
Appearing at the end of Southeast Asia’s industry market annual calendar, JAFF Market 2025 arrives not only as a meeting point for film professionals, but as a long-term strategic platform — designed to detect and define challenges, generate solutions, and inspire impactful collaborations shaping the future of Indonesian cinema.
